Company · Co-Founder & CDO
Overview
An R&D company built to turn "night drawer ideas" into tangible products. Five years co-founding and leading design across surgical devices, medical training, and enterprise healthcare, with a team of industrial designers and biomedical engineers in Bogotá. Pioneering solutions that transform healthcare, designed and engineered with empathy.
HED is an interpretation of a molecular structure. Spheres intersecting and bonding, evoking the language of biology and engineering. A visual metaphor for the company's mission: making the invisible visible, and the complex human.
Developing medical devices that reimagine how surgeons interact with patients. From debridement tools to precision instruments, each device emerged from deep clinical observation and iterative prototyping with biomedical engineers.
Designing simulation systems and educational tools that help medical professionals build skills in safe, repeatable environments. Reducing the gap between classroom and operating room through thoughtful UX and physical design.
Design solutions for healthcare organizations that go beyond medical devices. Patient education materials for low-income hospitals, transport crates for medical equipment, furniture designed to hospital standards, and workflow design for surgical procedures. Physical and systemic, wherever clarity matters most.
At HED, I led the development of a design strategy rooted in deep user empathy and iterative prototyping. By embedding healthcare professionals and patients into our early discovery phases, we identified overlooked pain points in post-surgical care, infection control, and wound treatment. These insights informed a series of purpose-built products, not only clinically relevant, but emotionally intuitive for users.
Through rapid iteration and in-house additive manufacturing, we transformed early concepts into validated prototypes at record speed. Our ability to co-create with clinicians, pilot test in real settings, and adapt in real time allowed us to deliver solutions that felt tailored, not templated. This design-led approach became the backbone of our business model, enabling sustained growth by consistently delivering innovation that met real-world needs.
A four-phase methodology that integrates clinical research, iterative design, and technology transfer. Each stage is grounded in deep context understanding and frontline collaboration, producing solutions that are patient-centered, manufacturable, and market-ready.
Deep validation and understanding of the context in which the project lives. Observations with clinicians, bibliographic research, and conversations with all stakeholders involved.
Development of proposals and possible concepts designed to generate a meaningful impact within the studied context. Rapid prototyping and in-house additive manufacturing drive fast iteration.
Materialization, specification, and construction of the proposals that show relevant validation and a promising future. In vivo testing, materials engineering, and regulatory preparation.
IP protection, patent filing, and go-to-market strategy. Clinical validation, user training, and deployment, taking rigorously tested solutions from the lab to the operating room.
A multidisciplinary group of industrial designers, bioengineers, and biomedical professionals united by a belief that better tools and human understanding lead to better outcomes. HED operates as a lean R&D studio, fast to prototype, rigorous to validate, and always driven by the patient experience.
